Advertising - Puntacana International Airport

ADVERTISING PUJ

Punta Cana ranks as the number 1 destination in the caribbean, number 2 in Latin America, and number 8 in the Americas. The Punta Cana International Airport is the primary airport in the Dominican Republic, offering flights to national and international destinations through airlines from all over the world, and receiving around 20 thousand passengers daily and 8 million annually.

This airport is highly trafficked by tourists which makes it the perfect place for brands and companies to make themselves known to international travelers. Advertising spaces are located at key points throughout the airport ensuring that travelers make visual contact and are motivated to purchase the product or service being advertised. The advertising spaces at the Punta Cana International Airport are available in different formats to adapt to the needs of our clients.

The Punta Cana International Airport has two runways and two passenger terminals. The terminals are regularly renovated and upgraded to ensure that travelers receive the best service in the market. Terminal B is being expanded to keep up with growing demand and tourism traffic. Approximately, 90 percent of travelers arrive one or more hours before the flight time. On average, each passenger spends 20 to 55 minutes in the arrival or departure process which includes check-in, immigration, customs, etc.

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Audience Profile PUJ:

Annual Traffic 2023: 9.1 Million
Average Monthly Traffic: 758,333k
International Passengers: 95%
National Passengers: 5%
Airport Employees: 17K
Weekly Flights: 500
Airlines: 81

*Note: This information is calculated based on high traffic months in the Punta Cana International Airport

Products

- Light Boxes
  
  Stainless steel frames with slots to insert promotion printed on tension fabric. There are two types: without lights and with lights - the lights are energy-efficient and high-brightness LEDs.
- Light Boxes
  
  Stainless steel frames with slots to insert promotion printed on tension fabric. There are two types: without lights and with lights - the lights are energy-efficient and high-brightness LEDs.
- Tension Fabric
  
  Fabric on which the client's promotion is printed via dye-sublimation for a vivid color effect. The fabric is stretched over a display frame designated as an advertising space.
- Adhesive Vinyl
  
  Thin plastic material in which the front part displays the client's advertisement and the back part is sticky; this product is installed directly on the surfaces designated as an advertising space.
- Video wall or screens
  
  Monitors that allow the reproduction of animated content or video.
- Back cover
  
  Metallic frames with stretched prints that are usually placed on the back of TV screens or monitors.
- Luggage Cart
  
  Consisting of a metal platform with wheels designed for moving suitcases, bags, and any other type of luggage. The client’s advertisement is installed directly on the rear surface of 190 cars which ensures high visibility.
- Interactive / Pop-ups
  
  Promotional space in which the client can exhibit a brand, service, or product in the form of truss frames, displays, booths, kiosks, etc. This type of advertisement is usually used as an activation method and interactively connect with passengers. These pop-ups are installed for a limited time; a maximum of one week.
- Columns
  
  Architecturally cylindrical structures where adhesive vinyl posters are placed in spaces designated as advertising space.